Episode 41: Why Video Strategy Matters for Lawyers: Insights from Emmy-Winning Video Authority Kerry Barrett

Why did you start working specifically with lawyers on their video strategy?
After leaving the broadcast world in 2019 and launching my own business in 2020, I explored various services—public speaking training, video production, voiceover work, and on-camera coaching. At first, I wasn’t sure who my primary audience was. It wasn’t until a conversation with my business coach that I realized a consistent pattern: the majority of my clients had been attorneys. These were primarily solo practitioners or small firm lawyers who needed help creating videos for platforms like YouTube, TikTok, LinkedIn, and their websites. Even though I also work with executives, doctors, and coaches, attorneys have become the focus of my work because their need for a strong, credible video presence is uniquely high—and often underserved.
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