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Category: Video & Media Strategy

Elevating Your Marketing Strategy: Convincing Your CEO to Prioritize Video Content

A white woman sitting on an outdoor bench smiling at the camera; she is wearing a brightly colored blazer

Let me guess… you drew the short straw and are now expected to convince your CEO that video is the way to go. Well, I’m glad you’re here because I can help you embrace the strategic approach that will highlight the benefits of video to a business, such as: magnified brand visibility, increased audience engagement, and overall company growth. Yes, growth. 


The Ugly Truth about Avoiding Video

Why You Should Embrace the Camera and its Power of Connection

Even if you already know that video is an indispensable tool for connecting with your audience, you might still be one of those individuals who shies away from being on camera because you find standing in front of a screen uncomfortable.

First of all, it doesn’t have to be. 


Craft a quick & compelling video script, courtesy of ChatGPT

A person typing on.a laptop computer

The pressure to come up with the perfect script or video outline can result in paralysis, which means nothing gets done. Before we dive into my shortcut for crafting a compelling video script, almost without effort, let me remind you of Winston Churchill’s wise words: “Perfection is the enemy of progress.” 


What is virtual presence, why is it important and how to improve

A screenshot of a youtube video, with a picture of Kerry and the caption "Virtual Presence: Why it matters and how to up your game

Discover the art of projecting your leadership style, capabilities, and confidence through digital mediums such as video calls, social media, online meetings, and live streams. Your virtual presence directly impacts your ability to influence, engage, and gain credibility with your team, clients, and prospects. Gain insights into the essentials of clear, concise, and articulate communication, as well as fostering engagement and inclusivity in a hybrid audience setting.


Beyond the Boardroom: 7 outside the box ideas to help CEOs leverage video

A. table with a small laptop on it and a mic standing next to it

Video conferencing is an established staple in the corporate world. Like any staple, it can end up feeling… well, stale. So, I want to present some innovative ways for CEOs to leverage the power of video that go beyond the traditional boardroom setting. 

What follows is an overview of seven ideas and what each one has to offer your video marketing in the C-suite.


Podcast Episode 23: Is It Too Late For You To Start On Video

The cover image of a youtube video, with a picture of Kerry drinking out of a mug and the words "The Kerry Barrett Show Episode 23 Is it Too Late For You to Start on Video"

In this episode of The Kerry Barrett Show, Kerry tackles the question of whether it’s too late to get into the video game. She reassures listeners that there is still room for them, even if they’re just starting out. While it may seem like everyone is creating video content, Kerry explains that the majority of business owners and professionals are actually just digital lurkers, consuming content without creating their own. She encourages listeners to focus on their target audience and provide valuable content, as there is plenty of room for new ideas and personal brand growth. Kerry emphasizes that now is the time to get started and not give up.


Wardrobe Tips On Camera You Need to Know

A screenshot of a youtube video, featuring Kerry Barrett and the words "Tips you need to know: what to wear on camera?"

Are you looking to up your on-camera presence? In this episode, I dive into the dos and don’ts of wardrobe for on camera appearances. As a former news industry professional, I know firsthand the impact that wardrobe can have on your on-screen presence.


Podcast Episode 22: On-Camera Delivery and Media Training

A screenshot of a youtube video for The Kerry Barrett Show

In this episode, Kerry Barrett discusses the importance of on-camera delivery and media training for both marketing and sales purposes. She emphasizes the significance of camera presence on social media platforms, as well as the use of long-form live videos in webinars, podcasts, and masterclasses. Kerry highlights the alarming statistic that 63% of people leave webinars, even if they’ve paid for them, due to the host being boring. She stresses the need for effective presentation skills on camera and mentions that logistical aspects such as lighting, audio, and setting up the shot can be easily fixed once you know how.