Video conferencing is an established staple in the corporate world. Like any staple, it can end up feeling… well, stale. So, I want to present some innovative ways for CEOs to leverage the power of video that go beyond the traditional boardroom setting.
What follows is an overview of seven ideas and what each one has to offer your video marketing in the C-suite.
CEO vlogging: adds a personal touch
Embrace the power of authenticity by starting a CEO vlog. Share behind-the-scenes glimpses of your daily life, thoughts on industry trends, and insights into your leadership philosophy. This personal touch humanizes your role and reality as a CEO, fostering a stronger connection to your employees and customers alike.
Interactive webinars: engages your audience
Hosting an interactive webinar can encourage real-time participation through polls, Q&A sessions, and live chats. This not only provides valuable insights but also makes the communication more dynamic and engaging; think lecture vs. hands-on learning. Most of us opt for the ability to get involved and interactive webinars make that possible, no matter where your team is geographically located.
Virtual office tours: brings teams together
In our remote work era, it’s increasingly easy to bridge the physical gap between team members by conducting virtual office tours. Walk through different departments, introduce team members, and showcase the company culture. This helps remote employees feel more connected and engaged, regardless of their actual distance from headquarters.
Live product demonstrations: show and tell
For CEOs in product-oriented industries, consider hosting live product demonstrations. Another interactive experience, these demonstrations allow your audience to see the product in action and ask questions in real-time. This personalizes your product launches and updates.
CEO fireside chats: start a conversation, move away from monologues
Swap out scripted speeches for informal CEO fireside chats. Engage in unfiltered conversations with employees or industry thought leaders. This approach fosters transparency and open communication, breaking down hierarchical barriers. This level of approachability and connection can prove invaluable.
Employee recognition videos: spotlight success
Create a culture of appreciation by regularly recognizing and celebrating employee achievements through video. Personalized messages from the CEO go a long way in boosting morale and reinforcing a positive work environment. This is an easy and engaging way to authentically signal appreciation for your team on an individual and collective level.
360-degree virtual reality (VR) messages: integrate immersive leadership
Take advantage of VR technology to send immersive messages, such as virtual town hall meetings or leadership updates in a 360-degree format, providing a more immersive experience for viewers. Picking up on a theme here?
If you’re a CEO eager to embrace any or all of these outside-the-box ideas, but aren’t quite confident how, consider me your creative director and on-screen coach.