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Category: Social Media

How to Create a Compelling Video Marketing Strategy

A young Black woman setting up a camera with a ring light, smiling slightly

So much of my job involves convincing my audience that video is invaluable to their growth and professional prosperity. Once convinced, I then have some heavy lifting to do with respect to my clients’ fear of being on camera or lack of confidence on screen. 

While I’m happy and motivated to manage both of these tasks, what I really feel energized about is teaching people how to create their video marketing strategy, once they’re fully on board with the value of video and their ability to leverage it. 

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The Problem Isn’t Their Attention Span, It’s You: Four Ways To Go From Boring to Bold On Video

No quite getting enough engagement on your videos? Don’t chalk it up to your audience’s attention-span—the problem is you’re not doing enough to not bore them.

You need to entertain to retain, enough to let them get through the information you want to relay!

Let me give you 4 ways to transform your video content from boring to engaging, to add the entertainment half of edutainment.

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