Unlock your business's media potential with a free download of the P.I.T.C.H. Perfect Framework—the strategy used to land a spot on the Today Show!

Category: Speaking on camera

Why Your Fear of Public Speaking Doesn’t Have to Hold You Back at Work

A man sitting on a dais in front of a screen, talking to an audience

You’ve heard the expression that the “only thing we have to fear is fear itself,” which former U.S. President Franklin Delano Roosevelt declared while campaigning against Herbert Hoover in 1932. 

That’s all fine and good, but these inspiring words actually do very little to calm the nerves of people for whom public speaking is a real phobia. And it is a legitimate phobia. 

(more…)

12 Tips to Tackle Your Nerves and Step into the Spotlight

A man wearing a jacket and standing between pieces of lighting equipment, looking down at his feet

As someone who used to struggle with the fear of being on camera, I recognize that no amount of stats or facts about the importance of video marketing will ever matter if your nerves are running the show. 

So, in today’s blog post, I’m offering you some advice — 12 tips, actually — on how to overcome your discomfort with stepping into the spotlight so that you can reap the benefits of video marketing. 

(more…)

Podcast Episode 22: On-Camera Delivery and Media Training

A screenshot of a youtube video for The Kerry Barrett Show

In this episode, Kerry Barrett discusses the importance of on-camera delivery and media training for both marketing and sales purposes. She emphasizes the significance of camera presence on social media platforms, as well as the use of long-form live videos in webinars, podcasts, and masterclasses. Kerry highlights the alarming statistic that 63% of people leave webinars, even if they’ve paid for them, due to the host being boring. She stresses the need for effective presentation skills on camera and mentions that logistical aspects such as lighting, audio, and setting up the shot can be easily fixed once you know how.

(more…)

How does stepping into the spotlight on video increase your bottom line? 

11 Ways to increase ROI with video

Before we jump into how exactly videos can increase ROI and boost your bottom line, let me start by assuring you that video does make a difference when it comes to your business’ profitability. The trick is ensuring your broadcasting the right presence on screen. 

In order to show you how video is so valuable to your business, I’ve listed the major ways that video can make such a positive impact on your brand. 

As for the right presence, we’ll get to that!

Let’s take a look… 

(more…)

5 Reasons Your Talking Head Video Sucks

5 Reasons Your Talking Head Video Sucks

Are your talking head videos not getting the engagement you’re looking for? The value might be there, but you’re just not getting the clicks, the views, and audience engagement.

Let’s talk about the top 5 reasons why your talking head videos may be falling flat and how to fix them. We’ll discuss essential tips and tricks to keep your viewers engaged and improve your on-screen presence to increase your watch time on your platforms.

Whether you’re a content creator, marketer, or just someone looking to enhance their video production skills, this guide has you covered. Don’t miss out on the chance to level up your talking head video game and boost your online success!

(more…)

Is fear keeping you from speaking on video? Three easy Ways To Practice

The back end of a video camera filming someone.

Fear of speaking on camera is one of the most common complaints that I hear! Often it feels insurmountable, but I’m here to promise you that you can overcome this phobia! One of the most important ways to address a fear is by practicing a lot—by confronting your fear in lower-stakes situations, you can start working through it so that when you need to be on camera for important events, you are better prepared. 

In addition, this also helps train your body. When we are afraid, the parasympathetic nervous system kicks in (this is the same thing that triggers fight/flight/freeze responses. When you are in a high stakes situation, your body is anxious and already primed to go into emergency mode. By practicing something that you fear, you literally train your parasympathetic nervous system to understand that the trigger is not actually something it needs to be protecting you from.

At the same time, practicing being on camera can be tough! Here are three tips to help you find ways to practice your on-screen skills:

(more…)

On-Camera Tips for Introverts

A person seated on a multicolor chair with their hands over their face.

On-camera time can be extra tough for introverts, even those who don’t think of themselves as being afraid to be on camera. Talking to people on camera can feel very different from face-to-face, which can make it more draining and more stressful. To make things more difficult, work that requires on-camera time is often done by extroverts, so people who find being social less “natural” may already be working extra hard to maintain their social batteries. Here are three tips that will help anyone improve their on-camera performance, but are especially designed for introverts.

(more…)