Category: The Kerry Barrett Show

Episode 15: How to Grow Your Real Estate Business with Matt Cavanaugh

Matt Cavanaugh is the founder of the Freedom Chasers Podcast, a podcast that inspires real estate agents and working professionals to leave their day jobs for lives of greater freedom and purpose. Matt previously was a top-performing sales professional in the B2B space as well as a high school math teacher. As a thought leader, Matt shares his expertise in real estate investing and lifestyle design on the Freedom Chasers Podcast and in real estate venues across the country.

In this podcast, Matt Cavanaugh shares his insights on growing a real estate business to seven figures. He highlights the significance of lead generation and finding strategies that fit an agent’s personality and market. The podcast touches on the different factors that impact lead generation success, such as market fundamentals and individual strengths. Matt also discusses the use of personality assessments to help agents determine their ideal lead-generation approach.

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Episode 14: Trends in Selling with Bill Caskey

Bill Caskey is a sales development leader and experimenter who has been improving B2B sales teams and executives since 1990. His counter-intuitive philosophies and strategies go against the orthodoxy of most sales approaches – the ‘convince and persuade’ doctrine. Instead, Bill takes a radically different approach to B2B sales – which includes using media as a lead device, creating personal empowerment for the salesperson by avoiding the antiquated techniques of amateurs, and a thorough understanding of ‘buyer behavior’ which helps the salesperson control the sales process.

His topics help: * CEOs of sales-oriented businesses who want rapid growth. * VPs of Sales who have sales teams needing to make their numbers. * Sales Professionals, who must reinvent themselves in the new digital economy yet who lack sound coaching from their managers. He is the author of Same Game New Rules, Rewire The Sales Mind, The Sales Playbook, and Email It! He co-hosts with Bryan Neale, The Advanced Selling Podcast (Top 30 Marketing Podcast on iTunes), a weekly podcast counseling sales forces and leaders worldwide, who seek to improve their business. The program is the top sales podcast with downloads of over 130,000/ month with 13,000,000 downloads in 13 years. He is also the creator of The High Achiever’s Mentoring Program, a small group experience for high-income sellers. He also hosts his own podcast – The Bill Caskey Podcast, where he dives deeper into counter-intuitive concepts for CEOs and sales professionals.

In this podcast, host Kerry Barrett interviews sales coach and trainer Bill Caskey. They discuss the common mistakes and misconceptions about selling, emphasizing the importance of creating an environment where both the customer and the salesperson benefit. They also touch on the need for unlearning outdated sales techniques and retraining individuals to approach sales more effectively.

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Episode 13: Tech Entrepreneurship and Real Estate with Zev Freidus

Zev Freidus began his real estate career in Boca Raton, Florida over 20 years ago. Long before the mass migration from the northeast, in the mid 90’s Zev had the vision to begin investing in residential properties in Boca. In 2005 Zev founded Boca Executive Realty with the mission of combining innovative technology with superior agents to become Florida’s most respected and trusted residential real estate brokerage. Over the coming 10 years he led the company through a period of hyper growth, which culminated in 2014 by selling a controlling interest in the company to a private equity group and rebranding as BEX Realty. In 2021 Zev launched ZFC as a full service boutique residential and commercial brokerage, specializing in real estate across the entire state of Florida.

In this podcast episode, host Kerry Barrett is joined by Zev Fredius, a business and real estate expert. Zev discusses his background in technology and real estate, and how he combined the two to create successful real estate brokerages. He shares his journey of realizing the value of investing in real estate and using technology to grow and scale his business. Zev also talks about his relocation to Florida and how he leveraged technology to stand out in a competitive market.

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Episode 12: The Origins of Fear

In this episode, we explore the origins of fear and how it manifests in various situations, including public speaking. We discuss the deep-rooted fear of being judged, rejected, and experiencing lowered status. We reference a study that revealed public speaking as the number one fear, even surpassing death. The episode concludes by assuring listeners that they are not alone in experiencing this fear and that it affects many individuals.

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Episode 11: The Importance of Eye Contact in Video

In this episode, Kerry emphasizes the power of video and on-camera communication for establishing authority and credibility. She discusses the importance of eye contact in creating a connection with viewers, particularly when presenting on camera. Drawing from her background in news broadcasting, Kerry explains that the camera lens acts as the viewer’s eye, and making eye contact with it is crucial for effective communication. She also highlights the relevance of this concept across various platforms, such as virtual keynotes, internal and external communications, landing page videos, social media, and more.

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Episode 10: Creating Your Own Digital Show with Brian Kelsey

In this episode, host Kerry Barrett is joined by Brian Kelsey, a host, and producer with a background in the news industry. They discuss their shared experiences working with notable figures like Howard Stern and Martha Stewart, highlighting the importance of being authentic and true to oneself in hosting and creating content. They also delve into the benefits of creating your own show as a means of establishing visibility and authority in the online space.

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Episode 9: YouTube Short Form Editing with Deven Gillen

In this episode, Deven Gillen, the Head of Business Development at Storyy, a dynamic platform designed to empower businesses and individuals to thrive on social media and YouTube. Deven and Kerry dive into the rapidly evolving world of short-form video content, emphasizing the need for high-quality, authentic videos that engage audiences.

Deven sheds light on the significance of effective video editing and scripting, emphasizing the delicate balance between polished and overproduced content.

The discussion extends to the impact of YouTube Shorts and other short-form video platforms on audience discovery and nurturing leads. Tune in to gain valuable insights into the world of social media, video content, and how they can work together to supercharge your business growth.

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Episode 8: Crafting Your Media Presence: Ronica Cleary on The Kerry Barrett Show

Ronica Cleary launched Cleary Strategies to provide public relations, media placements, & crisis management to leaders and corporations. Ronica will help you deliver your message, preserve your image, and build the skills needed to thrive in today’s media climate. Cleary Strategies’ clients can be seen in broadcasts, heard on podcasts & radio, and found in print. Past placements include ABC World News Tonight, Fox News, CNBC, Cheddar, Bloomberg, Forbes, Fox Business, Entrepreneur, GLAMOUR, countless local programs, and many, many more.

Prior to launching Cleary Strategies, Ronica had a successful career in television journalism where she reported on programming that aired in some of the most competitive media markets in America: New York City, Philadelphia, and Washington, DC. Most recently she worked as a White House Correspondent for Fox 5 in Washington, DC, and hosted a Sunday morning political talk show, “Fox 5 On The Hill.”

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Episode 7: Chris Bogue Part 2 How to Use Video in Sales

Join us with Chris Bogue Part 2. Ever wondered how humor can amp up your sales videos? Chris, creator of “The Complete Guide to Selling on Video”, gives us the inside scoop. We delve into video’s role in post-Covid sales and the evolving world of B2B marketing. If you’re skeptical about video in sales, Chris might just change your mind. Listen in! 🎥🎙️

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Episode 6: Video Trends, Funnel Tricks & Crafting Content Goals

In this podcast episode of The Kerry Barrett Show, Stetson Patton, the founder of Socially Stetson and a social media expert, joins Kerry to discuss all things social media. They discuss Stetson’s expertise in social media consulting, strategy, and management. The conversation revolves around the power of video content and the importance of being comfortable on camera. Stetson shares her own experiences and background in musical theater and public speaking, emphasizing the need to overcome the fear and comparison trap mindset that often holds people back from embracing video as a communication tool.

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