In this episode, Kerry emphasizes the power of video and on-camera communication for establishing authority and credibility. She discusses the importance of eye contact in creating a connection with viewers, particularly when presenting on camera. Drawing from her background in news broadcasting, Kerry explains that the camera lens acts as the viewer’s eye, and making eye contact with it is crucial for effective communication. She also highlights the relevance of this concept across various platforms, such as virtual keynotes, internal and external communications, landing page videos, social media, and more.
