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The Value of Video to Boost Your Credibility

Kerry Barrett pointing at a television screen and smiling. Word read: The Value of Video to Boost Your Credibility

In my last blog post, I tackled the question that I hear from clients a lot: How Will I Know My Video Presence is Improving and Increasing my ROI? 

This week, I’m diving deeper into one of the reasons why video is such a valuable tool, which is its ability to boost your credibility. 

Entrepreneur recently published 6 Reasons Why Elevating Your Video Presence Can Make You a Better Leader, and I love this line in particular, “Confidence makes people want to listen to your message — credibility makes them believe it.” 

So true

That’s why spending time on screen is an authentic way to establish your credibility and these are some proven reasons why it works… 

Why will video help you capitalize on your credibility?  

Rather than take my word (and extensive experience) for it, I thought it made sense to provide you with a researched list of reasons why video is such a powerful medium when it comes to establishing trust and credibility with your audience. 

  • Visual engagement: Video is highly engaging — period. Unlike other media, video captures the audience’s attention through a combination of visuals, audio, and storytelling. When a brand uses video effectively, it can create a memorable and emotionally resonant experience for the audience, leaving a lasting impression — and that’s exactly what we’re going for
  • Authenticity: Video allows a brand to showcase its authenticity by providing a behind-the-scenes look at its operations, products, or people. This transparency can help build trust with the audience as they see the real people and processes behind the brand.
  • Storytelling: An excellent medium for storytelling, brands can create videos to convey their mission, values, and the problem they aim to solve. Effective storytelling can help the audience relate to the brand on a personal level, which enhances credibility.
  • Demonstration and explanation: An ideal format for demonstrating products or explaining complex concepts, video is universally appealing and easier to understand than combing through a manual or complex set of instructions. So, when a brand provides valuable information or demonstrates the utility of its products or services through video, it establishes itself as an expert in its field and it does so quickly
  • Customer testimonials and reviews: Video testimonials and reviews from satisfied customers can have a significant impact on credibility. When real people share their positive experiences with a brand, it adds social proof and reassures potential customers about the brand’s trustworthiness. Just think of the last time you visited a company’s website and were presented with a video testimonial — they’re popular because they’re accessible and they work. 
  • Educational content: Taking the point about demonstrations and explanations even further, brands can use video to create educational content related to their industry or niche. By providing informative and helpful content, a brand positions itself as an authority and resource, which can boost credibility.
  • Social media and sharing: You already know that video is highly shareable on social media platforms. When your audience shares your videos with their networks, it extends your reach and can lead to increased credibility, as recommendations from friends and acquaintances often carry more weight.
  • Consistency: Consistently producing high-quality video content can reinforce a brand’s image and message. When the audience knows they can expect regular, valuable video content from a brand, it builds trust and credibility over time.
  • Accessibility: Video content is accessible on various devices and platforms, making it easy for brands to reach a wide and diverse audience. This accessibility can help a brand establish credibility with a broader demographic.
  • Emotional connection: Getting back to storytelling, video has the power to evoke emotions in a way that text or images alone just cannot. By connecting with viewers on an emotional level, a brand can create a stronger bond and build credibility through the shared emotional experience.

Don’t miss out on the opportunity to leverage the power of video to boost your brand’s credibility.   

Let me help take your business to the next level! 

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