In this episode of The Kerry Barrett Show, we’re diving into Creating Content and Live Streaming Strategies with our guest Chris Hennessy, Founder and Executive Producer of HIP Productions.
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While there are plenty of sophisticated strategies and skills that can elevate the art of public speaking, sometimes I find it’s best to bring things down to brass tacks as a reminder of what really works.
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Typically, a PSA signals a Public Service Announcement, but in our case, consider this my Public Speaking Announcement. I want you to succeed when it comes to speaking in public and making a positive first impression is easier than you might think.
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The pressure to come up with the perfect script or video outline can result in paralysis, which means nothing gets done. Before we dive into my shortcut for crafting a compelling video script, almost without effort, let me remind you of Winston Churchill’s wise words: “Perfection is the enemy of progress.”
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You’ve heard the expression that the “only thing we have to fear is fear itself,” which former U.S. President Franklin Delano Roosevelt declared while campaigning against Herbert Hoover in 1932.
That’s all fine and good, but these inspiring words actually do very little to calm the nerves of people for whom public speaking is a real phobia. And it is a legitimate phobia.
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Video conferencing is an established staple in the corporate world. Like any staple, it can end up feeling… well, stale. So, I want to present some innovative ways for CEOs to leverage the power of video that go beyond the traditional boardroom setting.
What follows is an overview of seven ideas and what each one has to offer your video marketing in the C-suite.
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Like it or not, you’re living in a digital age dominated by screens, which underscores the power of visual communication. For leaders and content creators alike, being on camera is not just about delivering a message; it’s a powerful tool for building trust and establishing a genuine connection with your audience.
How does presenting yourself on camera engender trust from your audience?
Check out these six advantages that a strong onscreen presence can afford your business and brand…
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As someone who used to struggle with the fear of being on camera, I recognize that no amount of stats or facts about the importance of video marketing will ever matter if your nerves are running the show.
So, in today’s blog post, I’m offering you some advice — 12 tips, actually — on how to overcome your discomfort with stepping into the spotlight so that you can reap the benefits of video marketing.
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In this episode, Kerry Barrett discusses the importance of on-camera delivery and media training for both marketing and sales purposes. She emphasizes the significance of camera presence on social media platforms, as well as the use of long-form live videos in webinars, podcasts, and masterclasses. Kerry highlights the alarming statistic that 63% of people leave webinars, even if they’ve paid for them, due to the host being boring. She stresses the need for effective presentation skills on camera and mentions that logistical aspects such as lighting, audio, and setting up the shot can be easily fixed once you know how.
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So much of my job involves convincing my audience that video is invaluable to their growth and professional prosperity. Once convinced, I then have some heavy lifting to do with respect to my clients’ fear of being on camera or lack of confidence on screen.
While I’m happy and motivated to manage both of these tasks, what I really feel energized about is teaching people how to create their video marketing strategy, once they’re fully on board with the value of video and their ability to leverage it.
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