Let me guess… you drew the short straw and are now expected to convince your CEO that video is the way to go. Well, I’m glad you’re here because I can help you embrace the strategic approach that will highlight the benefits of video to a business, such as: magnified brand visibility, increased audience engagement, and overall company growth. Yes, growth.
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I wanted to share some golden nuggets about effectively communicating on camera—whether you’re going live or recording for later. Here are three takeaways that I hope will resonate with you:
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Are you looking to up your on-camera presence? In this episode, I dive into the dos and don’ts of wardrobe for on camera appearances. As a former news industry professional, I know firsthand the impact that wardrobe can have on your on-screen presence.
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So much of my job involves convincing my audience that video is invaluable to their growth and professional prosperity. Once convinced, I then have some heavy lifting to do with respect to my clients’ fear of being on camera or lack of confidence on screen.
While I’m happy and motivated to manage both of these tasks, what I really feel energized about is teaching people how to create their video marketing strategy, once they’re fully on board with the value of video and their ability to leverage it.
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In the digital age, long distances have become mere numbers, and remote meetings have become the norm. This is true for sales leaders who operate on national and international levels. Traditional sales strategies that once relied on face-to-face meetings are no longer enough. Sales leaders must adopt newer methods to connect with clients and close major deals. Here enters video, the game-changer for sales leaders.
Check out how sales leaders can leverage video to take their sales game to the next level and close more deals.
1. Unmatched Reach
Traditional sales methods limit the reach of sales leaders. They can only meet and communicate with a limited number of clients in a fixed period. With video, the reach of sales leaders becomes limitless. They can communicate with clients from anywhere in the world, at any time. Moreover, they can record video messages to share with clients who couldn’t attend live meetings. This enhances the connection and communication between the sales leader and the client.
2. Richer, More Engaging Presentations
In-person meetings are limited by time and space. Sales leaders can only present a limited amount of information in a face-to-face meeting. With video, they can present their entire product or service in a more engaging and interactive way. They can also use graphics, animations, and voice-overs to deliver a polished and professional presentation. This improves the chance of closing more deals and getting clients to buy into the brand.
3. Differentiation
In a crowded market, differentiation is key. Sales leaders who use video to connect with clients differentiate themselves from the competition. Instead of sending email after email, they send tailored video messages that make them impossible to ignore. The personal touch and warmth of a video message create a deeper connection between sales leaders and clients.
4. Cost and Time Savings
Traveling costs and time constraints can add up and cut into the sales budget. With video, sales leaders can connect with clients in real-time without leaving the office. This saves travel expenses and frees up time to invest in other sales strategies.
5. Flexibility
Video enables flexibility in the sales process. Sales leaders can communicate with clients at any time of day, across different time zones. The availability of video messaging platforms like Zoom, Skype, and Teams make it easy for sales leaders to schedule meetings or send videos when it suits them.
Sales leaders who embrace video benefit from unmatched reach, richer presentations, differentiation, cost and time savings, and flexibility. Incorporating video into the sales process can add another dimension to their sales strategies and connect them with a wider range of clients. As seen through the example of Michael, adapting to change and leveraging the tools at hand can truly set sales leaders apart from their competitors. Video is the game-changer that can revolutionize the way sales leaders think and operate.
PS- I work with sales leaders, executives founder to help them with this problem exactly. To schedule some time to call, use this link.
Before we jump into how exactly videos can increase ROI and boost your bottom line, let me start by assuring you that video does make a difference when it comes to your business’ profitability. The trick is ensuring your broadcasting the right presence on screen.
In order to show you how video is so valuable to your business, I’ve listed the major ways that video can make such a positive impact on your brand.
As for the right presence, we’ll get to that!
Let’s take a look…
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Fear of speaking on camera is one of the most common complaints that I hear! Often it feels insurmountable, but I’m here to promise you that you can overcome this phobia! One of the most important ways to address a fear is by practicing a lot—by confronting your fear in lower-stakes situations, you can start working through it so that when you need to be on camera for important events, you are better prepared.
In addition, this also helps train your body. When we are afraid, the parasympathetic nervous system kicks in (this is the same thing that triggers fight/flight/freeze responses. When you are in a high stakes situation, your body is anxious and already primed to go into emergency mode. By practicing something that you fear, you literally train your parasympathetic nervous system to understand that the trigger is not actually something it needs to be protecting you from.
At the same time, practicing being on camera can be tough! Here are three tips to help you find ways to practice your on-screen skills:
Sure, you might be camera shy and prefer to do the behind-the-scenes work, rather than stand front and center on screen. However, sitting out the chance to step into the spotlight and elevate your voice on video is an obstacle worth overcoming.
Why?
Simply put: your video presence establishes your brand’s credibility with an increasingly discerning audience.
Let me take you through 10 reasons why you need to shake off the shyness and bring your brand to the big screen.
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On-camera time can be extra tough for introverts, even those who don’t think of themselves as being afraid to be on camera. Talking to people on camera can feel very different from face-to-face, which can make it more draining and more stressful. To make things more difficult, work that requires on-camera time is often done by extroverts, so people who find being social less “natural” may already be working extra hard to maintain their social batteries. Here are three tips that will help anyone improve their on-camera performance, but are especially designed for introverts.
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