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Category: Video Marketing

Three Quick Tips to Vanquish Cameraphobia
A person in front of a camera, with the camera equipment visible in the photo frame.

You know the feeling: your throat is dry, your underarms are sweaty, and your face feels bright red … and here are the cameras to capture your terror on video for all to see!

You’re not alone! Fearing to be caught on video is common. Hating the way you look on video is, if possible, an even more frequent occurrence. For many executives, small business owners, and others, video is a fact of life, and one that they’ve resigned themselves to hating.

But would it surprise you to learn that many people who look calm & composed, engaging & energetic on camera also struggle with these fears? Believe it or not, you can overcome the fear of being on video. Unfortunately, it’s not always a quick and easy process, but it is quick and easy to get started! Here are three tips to help you start to learn to love being in front of the camera.

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Video Success Relies on the Structure of a Framework Strengthened by Professional Coaching
Kerry Barrett talking to someone from behind a desk with the words: Strengthen your Video Marketing with Professional Coaching

When we’re trying to market ourselves and grow our businesses, it’s easy to get distracted by the latest shiny object or marketing trend. No matter how impressive or effective the latest tool or trick, the fact remains that there is no one-size-fits-all approach when it comes to building your brand. 

Video is no exception. 

I’m often asked by potential clients whether video will work for them. In fact, the inquiry comes up often enough that I thought it made sense to craft this quick blog post and explain that video success really hinges on factors specific to each client. 

Allow me to explain… 

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The Biggest On Camera Mistake You’re Making
Kerry Barret on the right pointing to text that says "The Biggest On Camera Mistake You're Making"

In this episode, we’re diving deep into energy when it comes to video presentations. I’ll show you how channeling your passion can instantly captivate your audience, turning your content into a dynamic blend of education and entertainment. We’ll tackle the challenges of viewer fatigue and on-camera jitters, and I’ll walk you through some practical exercises to help you find that sweet spot of energy. Whether you’re a seasoned pro or just starting out, my insights will elevate your on-screen presence, ensuring your message resonates long after the video ends.

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Why Your C-Suite Execs Need Video Training
Blue, grey, and black suits hanging on hangers on a metal pipe.

C-Suite Executives have a lot of skills, but let’s be honest … public speaking and being on camera aren’t always at the top of the list. Most corporate executives have a broad range of knowledge and a more narrow area of expertise. But these days, it’s more and more common for corporate executives—and not just the CEO—to be in front of the camera. 

Today, I want to share a little info on why everybody—but especially C-Suite executives—should have media training.

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Now in Session: The New Lights On, Fears Off Masterclass
Lights on, fears off: this new master class is for you.

As someone who has recovered from a debilitating fear of being on screen or even just being seen, I have enjoyed an illustrious and Emmy award-winning career as a news anchor and producer. I know how scary it can be to present yourself on camera, especially in this day and age of comment trolls, who can be ruthlessly emboldened by the anonymity of the internet.

That’s why I’ve launched a brand new masterclass, “Lights On, Fears Off,” which will teach you how to turn the camera light on, dial down your fears, and deliver to the camera in order to leverage the lens for authority, visibility, growth, audience building, and … let’s face it, increased revenue. 

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Master The Camera: 5 Tips to Looking and Sounding Natural on Camera
Text reads: 5 Tips to Looking and Sounding Natural on Camera. Kerry Barrett is holding a clapboard.

Have you ever spent more time than you should have on many takes for a single video? We always want our content to look perfect and sound perfect, but that instinct might not always be the right one. When it comes to creating video content for marketing, especially on social media, “refined” is the direct opposite of “natural” and might even be counterproductive for what you intend. If you want your audience to connect with you and be entertained, these are a few tips you should keep in mind!

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Why Media Training is a Must for Introverted Business Leaders
Two people shaking hands over a desk.

Introverts can be fabulous business leaders, but certain aspects of the business world can be really stressful for introverts to handle. Now, let me be clear: there is absolutely nothing about the business world that introverts can’t do, and do amazingly. However, business leaders spend a lot of time doing any number of social, people-centric things. 

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Stop Feeling Like an Alien On-Camera: How to Develop Your On-Camera Persona

Trust me, the camera and I weren’t always best buddies. But turning from a nervous wreck to a news anchor taught me the power of practice and courage. With a dash of direction and lots of practice, you can find your video ‘X Factor.’ That “lights, camera, action” moment need not feel alien anymore! 🎬 Tune in to this video and let’s work on your on-camera confidence. 👌

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