From Robot to Real: Why You Sound Awkward on Camera (And How to Fix It)

Author: Kerry Barrett

Episode 14: Trends in Selling with Bill Caskey
Episode 14: Trends in Selling with Bill Caskey. "Selling isn't just about convincing or persuading; it's about creating an environment where mutual benefit can thrive."

Bill Caskey is a sales development leader and experimenter who has been improving B2B sales teams and executives since 1990. His counter-intuitive philosophies and strategies go against the orthodoxy of most sales approaches – the ‘convince and persuade’ doctrine. Instead, Bill takes a radically different approach to B2B sales – which includes using media as a lead device, creating personal empowerment for the salesperson by avoiding the antiquated techniques of amateurs, and a thorough understanding of ‘buyer behavior’ which helps the salesperson control the sales process.

His topics help: * CEOs of sales-oriented businesses who want rapid growth. * VPs of Sales who have sales teams needing to make their numbers. * Sales Professionals, who must reinvent themselves in the new digital economy yet who lack sound coaching from their managers. He is the author of Same Game New Rules, Rewire The Sales Mind, The Sales Playbook, and Email It! He co-hosts with Bryan Neale, The Advanced Selling Podcast (Top 30 Marketing Podcast on iTunes), a weekly podcast counseling sales forces and leaders worldwide, who seek to improve their business. The program is the top sales podcast with downloads of over 130,000/ month with 13,000,000 downloads in 13 years. He is also the creator of The High Achiever’s Mentoring Program, a small group experience for high-income sellers. He also hosts his own podcast – The Bill Caskey Podcast, where he dives deeper into counter-intuitive concepts for CEOs and sales professionals.

In this podcast, host Kerry Barrett interviews sales coach and trainer Bill Caskey. They discuss the common mistakes and misconceptions about selling, emphasizing the importance of creating an environment where both the customer and the salesperson benefit. They also touch on the need for unlearning outdated sales techniques and retraining individuals to approach sales more effectively.

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On-Camera Tips for Introverts
A person seated on a multicolor chair with their hands over their face.

On-camera time can be extra tough for introverts, even those who don’t think of themselves as being afraid to be on camera. Talking to people on camera can feel very different from face-to-face, which can make it more draining and more stressful. To make things more difficult, work that requires on-camera time is often done by extroverts, so people who find being social less “natural” may already be working extra hard to maintain their social batteries. Here are three tips that will help anyone improve their on-camera performance, but are especially designed for introverts.

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Episode 13: Tech Entrepreneurship and Real Estate with Zev Freidus
The Kerry Barrett Show with Zev Freidus

Zev Freidus began his real estate career in Boca Raton, Florida over 20 years ago. Long before the mass migration from the northeast, in the mid 90’s Zev had the vision to begin investing in residential properties in Boca. In 2005 Zev founded Boca Executive Realty with the mission of combining innovative technology with superior agents to become Florida’s most respected and trusted residential real estate brokerage. Over the coming 10 years he led the company through a period of hyper growth, which culminated in 2014 by selling a controlling interest in the company to a private equity group and rebranding as BEX Realty. In 2021 Zev launched ZFC as a full service boutique residential and commercial brokerage, specializing in real estate across the entire state of Florida.

In this podcast episode, host Kerry Barrett is joined by Zev Fredius, a business and real estate expert. Zev discusses his background in technology and real estate, and how he combined the two to create successful real estate brokerages. He shares his journey of realizing the value of investing in real estate and using technology to grow and scale his business. Zev also talks about his relocation to Florida and how he leveraged technology to stand out in a competitive market.

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Three Quick Tips to Vanquish Cameraphobia
A person in front of a camera, with the camera equipment visible in the photo frame.

You know the feeling: your throat is dry, your underarms are sweaty, and your face feels bright red … and here are the cameras to capture your terror on video for all to see!

You’re not alone! Fearing to be caught on video is common. Hating the way you look on video is, if possible, an even more frequent occurrence. For many executives, small business owners, and others, video is a fact of life, and one that they’ve resigned themselves to hating.

But would it surprise you to learn that many people who look calm & composed, engaging & energetic on camera also struggle with these fears? Believe it or not, you can overcome the fear of being on video. Unfortunately, it’s not always a quick and easy process, but it is quick and easy to get started! Here are three tips to help you start to learn to love being in front of the camera.

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Video Success Relies on the Structure of a Framework Strengthened by Professional Coaching
Kerry Barrett talking to someone from behind a desk with the words: Strengthen your Video Marketing with Professional Coaching

When we’re trying to market ourselves and grow our businesses, it’s easy to get distracted by the latest shiny object or marketing trend. No matter how impressive or effective the latest tool or trick, the fact remains that there is no one-size-fits-all approach when it comes to building your brand. 

Video is no exception. 

I’m often asked by potential clients whether video will work for them. In fact, the inquiry comes up often enough that I thought it made sense to craft this quick blog post and explain that video success really hinges on factors specific to each client. 

Allow me to explain… 

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Episode 12: The Origins of Fear
The Kerry Barrett Show: The Origins of Fear

In this episode, we explore the origins of fear and how it manifests in various situations, including public speaking. We discuss the deep-rooted fear of being judged, rejected, and experiencing lowered status. We reference a study that revealed public speaking as the number one fear, even surpassing death. The episode concludes by assuring listeners that they are not alone in experiencing this fear and that it affects many individuals.

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The Biggest On Camera Mistake You’re Making
Kerry Barret on the right pointing to text that says "The Biggest On Camera Mistake You're Making"

In this episode, we’re diving deep into energy when it comes to video presentations. I’ll show you how channeling your passion can instantly captivate your audience, turning your content into a dynamic blend of education and entertainment. We’ll tackle the challenges of viewer fatigue and on-camera jitters, and I’ll walk you through some practical exercises to help you find that sweet spot of energy. Whether you’re a seasoned pro or just starting out, my insights will elevate your on-screen presence, ensuring your message resonates long after the video ends.

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Why Your C-Suite Execs Need Video Training
Blue, grey, and black suits hanging on hangers on a metal pipe.

C-Suite Executives have a lot of skills, but let’s be honest … public speaking and being on camera aren’t always at the top of the list. Most corporate executives have a broad range of knowledge and a more narrow area of expertise. But these days, it’s more and more common for corporate executives—and not just the CEO—to be in front of the camera. 

Today, I want to share a little info on why everybody—but especially C-Suite executives—should have media training.

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Now in Session: The New Lights On, Fears Off Masterclass
Lights on, fears off: this new master class is for you.

As someone who has recovered from a debilitating fear of being on screen or even just being seen, I have enjoyed an illustrious and Emmy award-winning career as a news anchor and producer. I know how scary it can be to present yourself on camera, especially in this day and age of comment trolls, who can be ruthlessly emboldened by the anonymity of the internet.

That’s why I’ve launched a brand new masterclass, “Lights On, Fears Off,” which will teach you how to turn the camera light on, dial down your fears, and deliver to the camera in order to leverage the lens for authority, visibility, growth, audience building, and … let’s face it, increased revenue. 

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