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What is virtual presence, why is it important and how to improve
A screenshot of a youtube video, with a picture of Kerry and the caption "Virtual Presence: Why it matters and how to up your game

Discover the art of projecting your leadership style, capabilities, and confidence through digital mediums such as video calls, social media, online meetings, and live streams. Your virtual presence directly impacts your ability to influence, engage, and gain credibility with your team, clients, and prospects. Gain insights into the essentials of clear, concise, and articulate communication, as well as fostering engagement and inclusivity in a hybrid audience setting.

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Episode 24: Blooming Beyond Limits
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In this enriching episode, I had the pleasure of welcoming Treva Graves, a dear friend and an expert in personal branding. With a decade of experience, Treva, the brilliant mind behind Bloom Personal Branding, shared her captivating journey—from childhood insecurities to navigating through the challenges of school bullying.

As Treva recounted her personal transformation, it became evident that the turning point in her life was marked by a decision to take control. Seeking mentorship and venturing into pageants, she discovered a path to boosting her confidence and overcoming the insecurities that had plagued her.

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Why Your Fear of Public Speaking Doesn’t Have to Hold You Back at Work
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You’ve heard the expression that the “only thing we have to fear is fear itself,” which former U.S. President Franklin Delano Roosevelt declared while campaigning against Herbert Hoover in 1932. 

That’s all fine and good, but these inspiring words actually do very little to calm the nerves of people for whom public speaking is a real phobia. And it is a legitimate phobia. 

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Beyond the Boardroom: 7 outside the box ideas to help CEOs leverage video
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Video conferencing is an established staple in the corporate world. Like any staple, it can end up feeling… well, stale. So, I want to present some innovative ways for CEOs to leverage the power of video that go beyond the traditional boardroom setting. 

What follows is an overview of seven ideas and what each one has to offer your video marketing in the C-suite.

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How the 3-dimensional version of YOU builds trust
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Like it or not, you’re living in a digital age dominated by screens, which underscores the power of visual communication. For leaders and content creators alike, being on camera is not just about delivering a message; it’s a powerful tool for building trust and establishing a genuine connection with your audience.

How does presenting yourself on camera engender trust from your audience? 

Check out these six advantages that a strong onscreen presence can afford your business and brand… 

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Podcast Episode 23: Is It Too Late For You To Start On Video
The cover image of a youtube video, with a picture of Kerry drinking out of a mug and the words "The Kerry Barrett Show Episode 23 Is it Too Late For You to Start on Video"

In this episode of The Kerry Barrett Show, Kerry tackles the question of whether it’s too late to get into the video game. She reassures listeners that there is still room for them, even if they’re just starting out. While it may seem like everyone is creating video content, Kerry explains that the majority of business owners and professionals are actually just digital lurkers, consuming content without creating their own. She encourages listeners to focus on their target audience and provide valuable content, as there is plenty of room for new ideas and personal brand growth. Kerry emphasizes that now is the time to get started and not give up.

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Strategies for On-Camera Challenges
The cover image of a youtube video with an image of Kerry and the words "Strategies for On-Camera Challenges"

I wanted to share some golden nuggets about effectively communicating on camera—whether you’re going live or recording for later. Here are three takeaways that I hope will resonate with you:

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12 Tips to Tackle Your Nerves and Step into the Spotlight
A man wearing a jacket and standing between pieces of lighting equipment, looking down at his feet

As someone who used to struggle with the fear of being on camera, I recognize that no amount of stats or facts about the importance of video marketing will ever matter if your nerves are running the show. 

So, in today’s blog post, I’m offering you some advice — 12 tips, actually — on how to overcome your discomfort with stepping into the spotlight so that you can reap the benefits of video marketing. 

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Wardrobe Tips On Camera You Need to Know
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Are you looking to up your on-camera presence? In this episode, I dive into the dos and don’ts of wardrobe for on camera appearances. As a former news industry professional, I know firsthand the impact that wardrobe can have on your on-screen presence.

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Podcast Episode 22: On-Camera Delivery and Media Training
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In this episode, Kerry Barrett discusses the importance of on-camera delivery and media training for both marketing and sales purposes. She emphasizes the significance of camera presence on social media platforms, as well as the use of long-form live videos in webinars, podcasts, and masterclasses. Kerry highlights the alarming statistic that 63% of people leave webinars, even if they’ve paid for them, due to the host being boring. She stresses the need for effective presentation skills on camera and mentions that logistical aspects such as lighting, audio, and setting up the shot can be easily fixed once you know how.

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